Effective Types of Social Media Advertising in 2019-20

Social Media has become the most liked platform by companies to receive a large number of engagements in a budget. More engagements on social platforms lead to more conversions and a remarkable rise in revenue.

Advertising avidly on platforms like Twitter, Instagram, Facebook, LinkedIn, Pinterest, YouTube or Snapchat drives in niche traffic to your business. This not only boosts your website’s SEO rankings but helps your organization gain Topical Authority. 

Social media ads also assist you in understanding your customer base through which you can significantly increase brand loyalty. Talking about the return on investment, there’s nothing that beats social media marketing campaigns.

Types of social media ads:

Facebook Ads

This is the greatest social media platform around the world that shines in all major marketing campaign objectives. Be it increasing the conversion rate, brand awareness or foot traffic to your offline stores, everything’s facilitated by Facebook ads.

It includes all forms of ads ranging from content to visual-based. The price for each type of advertisement is completely in control of the business owner, with budgets spanning from a few dollars to millions.

Facebook ads are extensive and create personalized leads for the cause, based on your niche settings for the campaign. The average CPC (Cost Per Click) for Facebook advertisement is $0.80 and the average CPM(Cost Per Mille) stands at $5.12. But remember that the cost of a campaign can fluctuate immensely based on your region, type of business and market movement.

Instagram Ads

This image-based social media platform earns its reputation through the impact as an easy to use, moment sharing app. As we know, pictures speak louder than words, Instagram provides maximum information in minimum time.

Being an integral part of the Facebook family, it enjoys a similar reach. Though, when you talk about impact and engagement rates, Instagram considerably surpasses all the social networks. A recent data suggests, 90% of the ‘Fortune-100’ companies stated that Instagram has been a game-changer for them.

It’s simple to create and manage all types of ads on Instagram, from story to the video or carousel ads. Being a visual application, Instagram provides the most attractive options of ad formats to choose from.

The average cost of an ad based on CPC and CPM is $0.2 to $2 and $5.10 respectively. If you have a device-based business, Instagram would be the perfect platform to promote it.

Twitter Ads

With a whopping 320 million users per month, Twitter can benefit companies of all scales, be it a start-up or multinational. This social platform is a place where content is the king. A limit on the number of characters pushes you to be creative and precise in delivering your message.

This combined with a well-deployed campaign strategy can do wonders for your business. Twitter ads can assist you in gaining valuable engagements and also significantly raise brand recognition.

There are three types of Twitter ads namely, Promoted Tweets, Accounts and Trends. The Promoted Tweets augment engagements. Promoted Accounts give you followers whereas Promoted Trends extends your scope. These ads cost a bit more than the ads on other social media platforms but are worth every penny. 

The average cost for a promoted tweet is $1.40 per engagement, be it a retweet or reply. It costs between $2.50 to $4.50 per confirmed follower and approximately $200K per day for your hashtag to appear on the trends section. Make sure the trend you are about to set is well-balanced. 

LinkedIn Ads

This social media platform is the best online platform for the corporate world to connect. Being the largest business forum, it’s the perfect place to gain clients as well as new opportunities to earn revenue.

With a user-base comprising of 640 million professionals, this social network can help your company in several ways. If you are in search of personnel to hire, investors or just want to market your brand, LinkedIn Ads are the solution.

Advertisement options on this platform are Sponsored Content, Sponsored InMail and Simple Text. The ads that appear on the news feed of your target audience are called the Sponsored Content ads.

A specific message to potential leads in their inbox is known as the sponsored InMail ad. The text ads are the ones that appear on the sidebar, very similar to the display ads you run on AdWords. 

There are three ways in which you control your advertisement investment- Total Budget, Daily Budget or just set a maximum bid. The CPC starts around $2 and can go up to $5. LinkedIn gives you a key to the client’s inbox, which is a great plus in comparison to other social platforms.

Pinterest Ads

This amazing platform gives you a chance to tell your brand’s story and capture the spotlight. Pinterest has a bunch of like-minded people who are more inclined towards buying a product than on any other social network. It’s an ideal place to promote your products and ideas to gain maximum conversion rates. 

Create a strategized advertising campaign with various ad groups to deliver optimum results. Represent your business via Promoted Image, Carousel, Video or App Pins to give a deeper understanding of your product.

Image Pins let you promote a single image to targeted traffic whereas a Carousel Pin gives you the option of five images. App and Video Pins are the best CTA (Call To Action) buttons to drive traffic towards your product. Pinterest advertisement cost varies according to the quality of your target choice. The minimum CPC and CPM are $0.20 and $5 respectively.

YouTube Ads

A business with a YouTube presence has a significant edge in the competitive market. YouTube being the second largest search engine has an immense reach. Advertisements on this platform can turn a small business into a global brand in no time if the campaign and product quality are top-notch. 

With a monthly turnout of 2 billion users per month, this platform is the best when it comes to gaining leads. It has various formats of video ads like TrueView, Non-Skippable, Bumper, and Sponsored cards. 

The TrueView ads are the ones you see before the main video starts with five seconds skip timer attached to it. The Non-Skippable ads, as the name suggests can’t be skipped but are at max twenty secs long. Bumper ads are the six seconds non-skippable ads whereas the last, sponsored card is the least disturbing small CTA button on the right upper corner of the video. 

The average CPC is $0.10 to $0.30 and an average daily budget at this rate may range from $10 to $15, depending on your target settings. YouTube is the right platform to promote your product if it’s made for millennials.

Snapchat ads

This social platform has a phenomenal engagement rate, i.e for every 1000 followers, 800 will view your story. It provides you a captive user-base with most of them under age 30. A business that serves the young audience can benefit a ton from Snapchat advertisements.

The thing that makes it a stand-out platform is its casual approach. You don’t have to be always official. Your advertisement campaigns can be funny or casual at times to relate better with potential customers.

The types of ads you could use are snap ads, on-demand Geofilters, sponsored lenses, and Geofilters. The cost for the basic snap ad starts from $3000 a month. Sponsored Lenses cost $450,000 per day for Sunday to Thursday, $500,000 for Fridays and Saturdays, and $700,000 plus for holidays or special events.

The on-demand Geofilters or the sponsored Geofilters are the cheapest, starting at as low as 5 dollars. Opt for Snapchat ads if you need excellent results in a shorter period.

5 Tactics For Social Media Ads

A good strategy for a social media campaign requires a balance between content and the medium of presentation. Here are a few pointers that would help you while planning a campaign for your brand.

  • Be completely aware of your campaign objectives and plan thoroughly before execution.
  • Ensure that your content is engaging and has the right keywords to reach maximum customers.
  • Recheck each and everything from visuals to texts before posting to avoid disasters.
  • Target the right audience and choose the right social platform to receive good results.
  • Do not forget to re-market your ads, users may not notice the first time but will notice the second time around.


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