The term SEO refers to search engine optimization. SEO is a method to optimize your content on search engines in a natural, organic, free, and editorial way. SEO helps you to bring more traffic to your site.
SEO tools are utilities that help you to optimize your website for search engines. These are either desktop programs or web-based tools. There are tools available for various functions like traffic analyzer, technical research, keyword research, and so on.
Enhancing brand visibility and scaling up sales is a necessity of every business online. So, companies can harvest the highest traffic for their website with proper SEO techniques and impactful and convenient SEO tools.
Everyone enjoys a free service. Moreover, it is a boon, if free SEO service brings you money, reputation, and rank by higher traffic. You may find some of the free tools as junk, but there are several essential and free SEO tools available online that can work as wonder for your website.
We are here to broaden your smile by informing you about some of the most useful SEO tools. You can take advantage of these, without paying a penny from your pocket. Irrefutably, these SEO tools are helpful, slick, and powerful to make you a successful digital marketing company in Melbourne.
WHAT ARE THE MOST IMPORTANT, USEFUL, AND FREE SEO TOOLS?
Google Analytics works like oxygen for the online marketer as, without it, no one can survive in online marketing. If you are still not using Google Analytics, perhaps you are lingering to get detailed information about the effectiveness of your website. In the Google dominated era, it should be a priority. It is more compatible with Google than other tools.
Google Analytics is a critical source, informing you about all the essential and actionable data about traffic, site visitors, etc. Ignoring it can be your demise in the digital world.
Must Read: Understanding Latest SEO Trends
GOOGLE SEARCH CONSOLE
If Google Analytics is oxygen in the world of online marketing, then Google search console is a meal. Similarly, it is difficult for online marketers to sustain in competition without Google Search Console. Formerly, it was known as webmaster tools.
It is useful for SEO. Its primary focus is on search and optimization. By regularly keeping up with the dashboard of GSC, SEO’s and marketers work to achieve their target.
Data that is Google Search Console provides is similar to Google Analytics through more unaffected and more straightforward. More tweaking to do with the numbers is not possible, but access to them is more straightforward.
Marketers must take advantage of Google search console for SEOs and consider it a primary tool.
ANSWER THE PUBLIC
Answer the public is a useful tool for content marketers to know about the type of questions that people generally ask online.
On submitting your keyword, it brings you all popular questions based on that keyword. Also, you see fresh graphics of items and phrases used by the public for the search of that keyword.
It aids content creators to craft highly targeted content by having insight into the concerns and desires of potential customers.
You also get keyword suggestions using prepositions such as “like,” “with,” and “versus.”
It is an exceptional research tool helping you to create better content for people. Surely they are going to enjoy the content and share it with others.
Mozbar works as an SEO toolbar with the Chrome browser, and it is free. You can easily access advanced metrics on SERPs and webpages through it.
Moreover, access to the domain authority scores and the page becomes easy by MozBar.
You can explore elements on any page (e.g., markup, page title, link metrics, general attributes) by its page Analysis feature.
Further, it helps you to find keywords on the page you are viewing. You can compare the link metrics of different sites in SERPs as well as highlight and differentiate links.
According to specialists, Mozbar is an excellent solution for detailed SEO research.
If you have a Mozbar pro subscription, you can unlock more advanced features like page optimization and keyword difficulty.
A website needs to be mobile friendly as Google’s search algorithm places a lot of emphasis on it.
Google’s Mobile-friendly test tool analyzes websites on optimization factors for smartphones and tablets.
By merely typing in your site’s URL, it tests your website on mobile-friendliness.
Even the tool gives you suggestions on how to make your website mobile-friendly.
The feature known as page loading Info lets you know if Google allows you to access all the resources on a particular page. If not, then what to do for accessing resources on a specific page of a website?
Keywords everywhere is a useful keyword research tool. You get a big list of sites that it gives free search volume, competition data, and CPC for:
- Google Search
- Google Trends
- Answer The Public
- Google Search Console
- Google Analytics
- Keyword Shitter
- Moz Open Site Explorer
- Google Keyword Planner
And the good news is it’s completely free!
In a Nutshell
Today availability of all these tools has made SEO a way easier than it was before.
Apart from these, there are many other SEO tools, free and paid, that SEO newbies and digital marketers having tight budgets can use for solution.
Including great features, these tools can work remarkably for your online business. So don’t delay to get better on SEO factors by these useful utilities.